WomenServe believes that women and girls are born powerful. They are dedicated to creating opportunities and environments for women and girls to become empowered, fueling sustainable change in their lives and communities.

Based on the inspiring mission and foundational values of WomenServe, it was essential to develop a brand identity that felt both distinctly feminine and profoundly powerful. By thoughtfully incorporating a strong, memorable icon and selecting imagery that vividly showcases the ruggedness and beauty of Western Rajasthan, India, we successfully crafted a look and feel that perfectly balances these contrasting elements. This approach not only resonates with the audience but also embodies the essence of WomenServe's commitment to empowering women.